For the sixth consecutive year, credit unions have claimed pole position for the best customer experience in Ireland at the official CXi awards announced on Tuesday 20th October 2020. Credit unions have strengthened their reputation as Ireland’s undisputed CX champions by not just taking the top spot again this year, but by also extending their lead at the top of the table.

The CXi Report is published annually by the CX Company based on a survey carried out on their behalf by Amárach Research. Amárach surveyed 2,500 Irish consumers who rated their customer experiences of 151 brands across ten sectors. Credit unions were deemed the overall winners with the highest scores across the six pillars of Customer Experience – Personalisation, Integrity, Expectations, Time & Effort, Empathy and Resolution.

Credit unions also topped the poll for best financial brand and the best brand for loyalty.

Michael Killeen, Chairman of the CX Company, said, “Once again I have to congratulate Irish credit unions for their consistently high performance not only for winning for the sixth year in a row but for also widening the gap between themselves and the rest of the competition. This is a phenomenal achievement and really sets the gold standard for other Irish and global companies to emulate. The credit unions continue to set world records which I have no doubt is primarily down to their member or customer-centric approach. Other companies take note!”

Speaking about the achievement, Anne King, CEO of First Choice Credit Union said “This is an extraordinary achievement for credit unions. As an essential service, we at First Choice Credit Union have remained open and have put in place a number of services for our members during this COVID-19 pandemic and we will continue to stay open under the new Level 5 restrictions. We are very proud of the excellent member experience we provide here at First Choice Credit Union. We care about each and every one of our members and put their needs at the heart of everything we do.”

Anne continued “We are always encouraging new members to join us and be part of 29,000 strong community of members at First Choice Credit Union. Get in touch with us today to find out about all of the benefits we offer our members.”

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