15 May 2024: Credit unions have been ranked as the most reputable organisation in Ireland, topping the Ireland RepTrak® 2024 study ranking for the second consecutive year. With an overall score of 84.2, credit unions were the only organisation to attain an excellent score this year, ranking first in four out of seven of the key drivers of reputation – Citizenship, Conduct, Products & Services, and Workplace as well as taking first place in Trust to do the right thing, Fair in the way it does business, Ethical, Open & Transparent and other important reputation metrics. 
Based on a survey of over 5,000 members, the annual Ireland RepTrak® 2024 study measure the level of trust, respect, admiration and esteem the public has for 100 of the largest, most familiar and most important organisations in Ireland, alongside 100 other reputation, brand, purpose and ESG indicators
With over 3.6 million members, credit unions are recognised as a crucial pillar of local communities. These results acknowledge the trust that members of the public place in their local credit union as well as the appreciation for the personalised, community focused approach.
Welcoming the first-place ranking for 2024, David Malone, CEO of the Irish League of Credit Unions said, “Topping Ireland RepTrak for the second year in a row is a significant achievement for the credit union sector. It is a recognition of the role that we play in communities across Ireland and the trust and esteem in which people hold credit unions. We are delighted with the results, which positions us as a leader amongst the most prominent organisations and household names in Ireland. This recognition proves to us that our constant focus on improving both the face-to-face in branch experience and our digital and online engagements is delivering.”
Shane Melia from First Choice Credit Union in Mayo said “We are delighted credit unions have ranked number one in the RepTrak® 2024 study scoring exceptionally high in the Reputation pulse survey. Achieving the top ranking for the second consecutive year is testament to the hard work, dedication, and innovation of our team. This recognition reaffirms our commitment to excellence and continues to motivate us to push the boundaries in the credit union sector. We are immensely proud to represent our local community and are determined to uphold the standards of excellence that this award represents.”